Technogym

Run Your Path, Push Your Way

The Technogym Run Launch Event marked the introduction of Technogym’s new range of innovative and premium treadmills, positioned around the concept “Run Your Path, Push Your Way.” The launch aimed to inspire confidence in movement, encourage active lifestyles, and highlight the versatility of the products across different fitness needs. Our role involved developing the experiential concept and spatial design for the launch. We designed a series of pods to present each product line—from luxury to performance—allowing guests to experience the treadmills in environments tailored to different lifestyles. We also produced the opening event, including curated healthy beverage catering and a choreographed performance that demonstrated the key functions and capabilities of the products, creating a dynamic and engaging product introduction.