Pat Pat's Camellia Seed Oil

The 10th Wonderfully Heartwarming Seed Oil Festival

Camelia Oil Festival is a wellness-focused event celebrating Camellia seed oil and its benefits. The festival invites visitors to explore a holistic house experience—an immersive, calming glasshouse environment surrounded by nature and rooted in the world of the Camellia flower. The setting encourages reflection, sensory engagement, and a deeper connection to natural well-being. For the 10th edition of the festival, we developed the overall creative concept and designed the market experience, covering visual direction, spatial layout, exhibition displays, and interactive spots. Our work shaped a cohesive environment that translated the festival’s wellness narrative into a gentle, immersive journey, allowing visitors to engage with the product, the space, and the story in a thoughtful and intuitive way.