Johnnie Walker

Character-driven Creative Direction for Iconic Brand Experiences

Johnnie Walker is one of the world’s most iconic whisky brands, known for its heritage, craftsmanship, and forward-looking spirit represented through the idea of progress and personal journey. The brand spans a wide range of expressions, each with a distinct character and audience. We supported Johnnie Walker by designing product display shelves for use at sales points in supermarkets. Our work focused on creating adaptable display designs in various sizes, ensuring strong brand visibility while maintaining clarity, consistency, and practicality across different retail environments.